Consumer Awareness
Consumer Awareness
Once, I wrote a blog titled, ‘Great Price? Pay Twice!’. Typically, this is always true; However, in the world of kitchen cabinets, it has become increasingly true, to an extreme.
Last year, I had a customer that chose not to purchase cabinets from Kraft Built. He found kitchen cabinets with the same door style and color for 20% less. However, once the cabinets arrived, he realized that the product was extremely inferior to even a builder grade cabinet. The hinges and drawer glides were of a very low quality, along with the door and drawer box construction, being made of paper board, and the drawer
boxes not being full depth. The cabinets didn’t go together, properly, and the drawers did not attached to the drawer-glides, properly, allowing them to fall out of the cabinet, when you opened them. As well, parts were missing and the local company they purchased from, basically, ‘shrugged their shoulders’, completely unwilling to solve any of those problems for their customer.
He wound up having to pay someone $1500 to come in and repair those cabinets, as best they could, in order for the kitchen to just be functional and usable. That amount, along with the purchase price of the cabinets, exceeded the price that we were going to charge him for our cabinets, of much higher quality and with a five year warranty. Literally, that same customer called me and told me he is saving his money, and plans to remove the quartz countertops (and plumbing) and purchase all new, upgraded cabinets, to replace the junk cabinets that he had purchased, mistakenly. In his case, with the quartz and plumbing removal and reinstallation, if they can save the quartz, he’ll wind up paying 2 1/2 times, at least, won’t he? That’s horrible.
I hope this customer’s choices and experience strikes a chord with you, and causes you to consider all angles, products and pricing, before you purchase. It’s important to be very discerning and informed. Many dealers claim they sell good cabinets. I say, before you buy, check the warranty.
I think the best way to help our customers make an informed and educated decision, is to inform them and educate them about cabinets.
We want all of our customers to feel like they’ve made the right choice, when they choose Kraft Built. We look forward to working with you.